Download your "Uplift Modeling" white paper

Uplift Modeling is a novel approach to measure and forecast the net positive effect that a marketing or retention measure has on customers.
It has proven to contain a high value potential to marketing, sales and support departments.

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White paper Uplift Modeling

We believe that the best way you can bring your products and services to market is to understand the individual needs of your customers and match their preferred way of interaction. Recent research by McKinsey and MIT shows that companies that inject big data and analytics into their operations outperform their peers by 5 percent in productivity and 6 percent in profitability.

With the Uplift Modeling approach, it is possible to push success rates in sales and marketing and at the same time reduce the cost needed for these customer interactions.