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Customer Journey Management 2016 Market Survey

Best practices and challenges in German companies

Study


Request market survey "Customer Journey Management 2016"

Digital transformation impacts the marketing, sales, and service departments in each phase of a customer’s buying process. Over 200 persons participated in our anonymous customer journey management study and we were able to evaluate 188 of the questionnaires. We designed our study to deliver a comprehensive view of the status of how customer journeys are managed in Germany.

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